Formulating an Electric Vehicle Adoption Model in Indonesia: Product Quality, Consumer Characteristics, Adoption Context, and Perception

In Indonesia, the transition to electric vehicles (EVs) is a crucial strategy for promoting sustainable mobility and reducing carbon emissions. This study investigates the key factors influencing EV acceptance in the Indonesian context, focusing on four primary constructs: product quality, consumer characteristics, adoption context, and perception. Data were collected from 181 respondents who are financially able to purchase an EV and currently own a private vehicle using a two-stage partial least squares structural equation modeling (PLS-SEM) approach. The study found that consumer characteristics (e.g., innovative personality and environmental awareness) and adoption context factors (e.g., government incentives and charging infrastructure) significantly influence EV acceptance. However, product quality (including performance, reliability, and durability) and perception of EVs (e.g., range anxiety, battery concerns) had weaker effects on adoption decisions. Interestingly, the perception of EVs had a positive influence, suggesting that public education and effective communication can mitigate consumer concerns. The quantitative results indicate that consumer characteristics and adoption context together explain 61.8% of the variance in EV acceptance. This study contributes to the literature on technology adoption in emerging markets by highlighting the specific challenges and opportunities in Indonesia’s context of EV adoption. It provides actionable recommendations for policymakers and industry stakeholders to accelerate the transition to low-emission transportation.

Consumer acceptance; Electric vehicles; financial capability; Indonesia; Product quality

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