Published at : 28 Jun 2023
Volume : IJtech
Vol 14, No 4 (2023)
DOI : https://doi.org/10.14716/ijtech.v14i4.5581
Dian Retno Sari Dewi | Industrial Engineering Department, Widya Mandala Catholic University, Kalijudan 37, Surabaya 60114, Indonesia |
Yustinus Budi Hermanto | Faculty of Economics and Business, Darma Cendika Catholic University, Dr. Ir. H. Soekarno 201, Surabaya 60117, Indonesia |
Siddhi Pittayachawan | School of Accounting, Information Systems and Supply Chain, RMIT University, 124 La Trobe Street, Melbourne, Victoria 3000, Australia |
Elizabeth Tait | School of Information and Communication Studies, Charles Sturt University, Boorooma, North Wagga, New South Wales 2650, Australia |
Product–service
systems (PSS) has become a major subject of concern for many industries because
of their benefits and the possibilities to reduce negative environmental
impacts and address environmental sustainability concerns. Despite the benefits
of PSS, little empirical research has been conducted to investigate the PSS
supply chain (SC) capabilities constructs. This study offers original
contributions to the valid and reliable construct and instrument development to
measure the PSS SC capabilities. A systematic approach was employed to develop
and validate an instrument for evaluating the PSS SC capabilities. This
comprises specifying domains of constructs, generating a sample of items,
conducting interrater agreement analysis, testing non-response bias, and
assessing the instrument using exploratory factor analysis (EFA) and
confirmatory factor analysis (CFA). The validity of the proposed model was
tested using structural equation modeling based on a large-scale online survey
from 447 participants working for motorcycle service partners. The result shows
seven distinctive PSS SC capabilities constructs, namely knowledge assessment,
partner development, co-evolving, reflexive control, re-conceptualization,
innovative service delivery, and sustainable product–service capability. The
development of the instrument contributes a validated tool for companies to
measure their PSS SC capabilities.
Instrument development; Product–service systems; Supply chain capabilities; Sustainability
Theoretical background
Manufacturers might not have the
capacity to provide all-around services as they focus more on production; their
resources and expertise to deliver PSS are limited (Ayala,
Gerstlberger, and Frank, 2018). They choose to develop their SC capability first by, for example,
transforming their business processes in order to enable PSS (Martinez et al., 2010). Meanwhile, other
manufacturers prefer to collaborate with intermediaries and a network of
service partners instead (Dewi et al., 2023; Dewi and Hermanto, 2022,
Dewi et al., 2020). This is because PSS is complex; for example, it
needs expertise in customer relationship building and assessment of customer
expectations about products and services (Moro, Cauchick-Miguel, and Mendes, 2022). Such requirements are likely to be met by a multi-actor SC network
comprising manufacturers, intermediaries, and service partners instead of by
manufacturers alone (Story et al., 2017).
A review of PSS studies shows that they
focus more on the development of PSS delivery capabilities (Story et al., 2017; Kindström,
Kowalkowski, and Sandberg, 2013), and less on the SC concept that is
associated with the collaboration of many companies in the SC network to
provide a broader perspective of product life cycle concept to achieve
sustainability. Studies using dynamic capabilities emphasize service
development; for example, Ayala Gerstlberger, and Frank (2018)
proposed four capabilities i.e., service offering, resource, activity,
and service supplier; whereas Raddats et al. (2017)
proposed that the four capabilities should be service enablement,
service development, knowledge assessment, and risk management. Story et al. (2017), on the other hand, claimed
that capabilities should be customer-focused, comprising customer intimacy,
coordination, and service delivery. Meanwhile, other studies have concentrated
on innovative service delivery, suggesting that service quality, the capability
to deliver PSS at the operational level and the capability to improve service
capacities and facilities, are crucial (Kindström, Kowalkowski, and Sandberg, 2013). Overall, the SC capabilities examined in the literature have not fully
performed PSS as most of the studies focus only on the economic aspect, and
less focus on the environmental aspect.
From the SC concept and sustainability
concern, this study looks into SSCM, which is a concept of management of
material, information, capital flow, and collaboration among companies in the
SC aiming to achieve sustainability (Seuring and Müller,
2008). For example, Beske
(2012) proposed three more variables to complement the SC
capabilities—knowledge assessment and collaboration—proposed by Defee and Fugate (2010). They argue that partner
development, reflexive control, and re-conceptualization are needed to improve
sustainability. Meanwhile, in their subsequent study, Beske,
Land, and Seuring (2014) enhanced
their model by adding SSCM practices. This study uses the SC capabilities postulated by Beske, Land, and Seuring (2014) and Kindström, Kowalkowski, and Sandberg, (2013) as the proposed conceptual framework since both
studies represent the overall SC capabilities required for PSS. Sustainable
product–service capability is also a key determinant for sustainability concerns (Garetti and Taisch, 2012); hence, it is included in the PSS SC
capabilities.
Defining
a theoretical construct is a critical stage in developing a valid instrument.
Based on the argument of the preceding two paragraphs, a bundle of product and
service required not only focuses on service delivery but also covers the
product life cycle. Hence, the PSS SC capabilities are defined as an SC
network capability deliver through a bundle of product and service performance,
covering the product life cycle to apply the responsibility of environmental
sustainability. PSS SC capabilities demonstrate the capabilities of the SC
network collaboration to deliver PSS to achieve the environmental
sustainability criteria. Operationalization of the PSS SC capabilities
constructs is guided by the extensive literature reviews from the PSS and SSCM capabilities
perspective. This infers that the environmental sustainability aspects should
be incorporated when generating items of the construct. Underpinned by the
concept of dynamic capabilities (DC), a framework that postulates various PSS
SC capabilities, including collaboration, knowledge assessment, partner
development, reflexive control, innovative service delivery,
re-conceptualisation, and sustainable product–service capability are developed.
DC works best with two or more organizations collaborating on capabilities and
resources in the SC to improve PSS SC capabilities together (Beske, 2012). The next paragraph discusses
the domain definition of each construct.
Collaboration (CO) is defined as a partnership
activity of creating new resources where two or more parties jointly work
together to achieve mutual benefit (Beske, 2012; Cao et al., 2010). Knowledge
assessment (KA) is the
capability to access and understand the knowledge from the strongest partners
in the SC (Beske, 2012). In this study, the
service partners (characterized as small partners) are usually the weakest in
the SC and do not have the capability to evaluate the knowledge available. They
are mostly receiving knowledge from manufacturers through the main dealers.
Hence, the operationalization of this construct is mostly based on knowledge
sharing from the manufacturers through intermediaries to service partners. Partner
development (PD) is defined as the capability to enhance the capabilities of
service partners (including their sustainability performance) that enhance harmony across the SC (Seuring and
Müller, 2008). Partner development programs are a way to
share knowledge in the SC network (Beske, Land, and
Seuring,
2014). Re-conceptualisation
(REC) is defined as the capability to change what the SC does by moving toward
closed-loop systems and servicing (Pagell and Wu, 2009). A product’s take-back program,
refurbished products, maintenance, adherence to environmental regulation, and
advice on efficient use are all parts of closed-loop SC activities (Kusrini et al.,
2020; Coenen, van Der
Heijden, and van Riel, 2018). Reflexive control (REF) is
defined as the
capability to gather, share information, monitor, and evaluate the performance of an SC. It aims to control SC
functionality (Beske,
Land, and Seuring, 2014). Partners’ activities are
controlled and audited through standards and certification by third parties
such as ISO 14001 or the European Union Eco-Management and Audit Scheme (Beske, Land, and Seuring, 2014). Innovative service delivery
(ISD) is defined as an inherently dynamic process, seeking to identify and
exploit the benefits of service innovation, by offering a bundle
product-service solution to fulfill customer needs (Kindström, Kowalkowski,
and Sandberg, 2013). Sustainable
product–service capability (SPSC) is defined as the capability of designing and
using natural resources for manufacturing and service, by creating an integrated
bundle of products
and services, which is designed to be a powerful tool for developing a more
sustainable solution (Garetti and
Taisch, 2012). SPSC can be categorized into four stages
following the product life cycle concept, namely product design and
development, the manufacturing process, and product end-of-life management (Hanim et al., 2017). Content validity is a basic
requirement for instrument development (Jarva et al., 2023). This was achieved
through the intensive literature reviews delivered in this section. Using the
PSS SC capabilities construct discussed above, an initial pool of items was
created (35 items in total) and is presented in Table 1.
Table
1 Summary of domain of constructs and items
Code |
Constructs |
Reference |
Collaboration | ||
CO1 |
We work jointly on the product–service systems planning with our main
dealer |
(Beske, Land, and Seuring, 2014) |
CO2 |
We
maintain a long-term collaborative relationship with the main dealer based on
mutual trust |
(Boon-itt, wong, and wong, 2017) |
CO3 |
Our logistics activities are well integrated with the main dealer’s logistics activities |
(Mandal et al.,
2016) |
CO4 |
We have the
same information technology platform as our main dealer that can share information |
(Boon-itt, wong, and wong, 2017) |
CO5 |
We share the
measurement of customer satisfaction and expectation with our main dealer |
(Haque and Islam,
2018) |
CO6 |
We share
demand forecasting and planning with our main dealer |
(Hong, Zhang, and
Ding, 2018) |
Knowledge assessment | ||
KA1 |
We have access to our main dealer’s knowledge and technical expertise of
the product |
(Defee and
Fugate, 2010) |
KA2 |
Our main dealer enhances our knowledge about the benefit of
sustainability |
(Beske, Land, and Seuring, 2014) |
KA3 |
Our main dealer provides us with knowledge
of information technology to provide the bundle of product and service
offerings |
(Beske, Land, and Seuring, 2014) |
KA4 |
We learn about customers’ needs
and requirements from our main dealer |
(Kindström, Kowalkowski and
Sandberg, 2013) |
KA5 |
We learn about innovations
related to product–service bundling from our main dealer |
(Hong, Zhang, and
Ding, 2018) |
Partner
development | ||
PD1 |
Our main
dealer has the capability to continuously
improve our knowledge |
(Beske, Land, and Seuring, 2014) |
PD2 |
Our main
dealer provides us with a variety of training
courses to increase our capabilities |
(Boon-itt, wong, and wong, 2017) |
PD3 |
Our main
dealer provides partner development programs
to learn about the product–service systems |
(Ayala, Gerstlberger, and
Frank, 2018) |
PD4 |
Our main
dealer enhances service partner’s capabilities to achieve the sustainability
goal in our supply chain |
(Beske, Land, and Seuring, 2014) |
PD5 |
Our main dealer strengthens our
technical expertise related to the product’s service and maintenance |
(Paiola
et al., 2013) |
Re-conceptualisation | ||
REC1 |
We have
the capability to follow the environmental regulation determined by the
Indonesian government |
(Kumar, Subramanian, and Arputham, 2018) |
REC2 |
Our main
dealer offers a product take-back program |
(Coenen, van Der Heijden, and van Riel,,2018) |
REC3 |
We have
advised customers on how to use our products in an energy-efficient manner |
(Jadhav, Orr, and Malik, 2018) |
REC4 |
We have suggested customers
regularly maintain their products |
(Dewi and Hermanto 2022; Dewi et al., 2023) |
REC5 |
Our manufacturing partner
offers refurbished motorcycles |
(Blome Paulraj, and Schuetz, 2014) |
Code |
Constructs |
Reference |
Reflexive
control | ||
REF1 |
Our main dealer shares
information with us about product–service
offerings |
(Haque and Islam,
2018) |
REF2 |
Our main dealer and we have
systems for monitoring and evaluating supply chain performance |
(Mandal et al.,
2016) |
REF3 |
Our main
dealer evaluates our performance by its standards |
(Beske, Land, and Seuring, 2014) |
REF4 |
We are capable
of fulfilling certifications required by the main dealer for evaluating our
performance |
(Beske, Land, and Seuring, 2014) |
Innovative
service delivery | ||
ISD1 |
We always
improve service quality to fulfill customer needs |
(Ayala, Gerstlberger, and
Frank, 2018) |
ISD2 |
We always
deliver our service on time |
(Kindström, Kowalkowski, and
Sandberg, 2013) |
ISD3 |
We are proficient to deliver an
innovative bundling of product–service, particularly in providing maintenance
and repair services |
(Paiola
et al., 2013) |
ISD4 |
We manage service capacity with
uncertain demand |
(Boon-itt, wong, and wong, 2017) |
ISD5 |
We always
improve service management facilities |
(Ayala, Gerstlberger, and
Frank, 2018) |
Sustainable
product-service capability | ||
SPSC1 |
Our manufacturing partner
designs products that will prolong the life of materials |
(Hanim et al., 2017) |
SPSC2 |
Our manufacturing partner
designs products that will enable repair, rework, and recycling |
(Blome Paulraj, and Schuetz, 2014) |
SPSC3 |
Our manufacturing partner
designs products that facilitate disassembly |
(Hanim et al., 2017) |
SPSC4 |
Our manufacturing partner
adheres to environmentally related programs, standards, and regulations |
(Hanim et al., 2017) |
SPSC5 |
We prolong the
service life of products by providing maintenance and support to customers |
(Hanim et al., 2017) |
To develop the PSS SC capabilities framework and to ensure the
validity and reliability of the framework, the procedure developed by Lewis, Templeton, and Byrd (2005) is utilized. The first stage is
to specify the domains of each construct. The second stage for developing
better measures is to generate items that capture the domain as specified (Jarva et al., 2023). The third and fourth stages
are pre-testing, followed by a pilot test, and the fifth stage is item
screening (Lewis, Templeton,
and Byrd,
2005). In the sixth stage, sample
design and data collection are covered. The seventh stage is data analysis to
test the validity and reliability of the instrument.
EFA and CFA were employed as the validity tests. Initially, the EFA was utilized by SPSS version 26 to assess the dimensionality of the measurement, followed by running the CFA in AMOS version 26 to evaluate the convergent validity, discriminant validity, and factorial validity. To evaluate the internal consistency and reliability, coefficient H was utilized. Finally, common method bias was tested with CFA (Podsakoff et al., 2003).
The first stage as mentioned in the
methods is to specify the domain of each construct. The purpose of the domain
specification step is to deliver a clear conceptual meaning and definition of
each construct by specifying its dimensions (Jarva et
al., 2023). This required a review of the existing literature and,
when suitable, taking items from existing measurements. Each construct was
modified to accommodate the context of the Indonesian motorcycle industry. This
has been done in the theoretical background section.
The second stage presents the
operationalization of the seven theoretical constructs discussed in the
previous section. Based on a comprehensive review of the literature on SC
capabilities and considerable discussion with two academics, an initial pool of
35 items from 7 constructs was created (Table 1).
In
the third stage, a pre-test was conducted as the first attempt aiming for
empirical feedback to evaluate the instrument (Lewis,
Templeton, and Byrd 2005). Five academic experts were recruited for pre-testing. An
adjustment to the instrument was then undertaken, which included changes in the
terminology and modified sentences. There were no added new items and deleted
irrelevant items so the initial pool of 35 items remained.
Next,
a pilot test was undertaken to purify the instrument (Lewis,
Templeton, and Byrd, 2005). Ten persons from official motorcycle
service partners were asked to fill out the instrument. A questionnaire written
in English was translated into Bahasa and then back-translated to English to
ensure the meaning was the same in the Bahasa and English version. The
participants were asked to complete the instrument. Once complete, the
participants were asked about their difficulties in completing the instrument
and gave suggestions regarding the improvement of item statements. The pilot
study confirmed that the motorcycle service partners did not recognize the
authority of manufacturers as they did not have a direct relationship with the
manufacturers. Instead, the main dealers as intermediaries acted as the
manufacturer’s representatives and they were the ones expected to provide the
SC capabilities to the service partners. Again, an adjustment to the wording
and terms was applied to the instrument (Lewis, Templeton, and Byrd, 2005) and 35 items remained.
In the fifth stage, an interrater agreement
survey with 20 participants who have expertise in the SC field was asked to
participate (Lewis, Templeton,
and Byrd,
2005). These experts were the head of
the SC, the head of the service department, the main dealer head of service
partners from the motorcycle industry, and academic experts. The five-point
rating scale was used to evaluate the relevance of items (i.e., 0 = not
relevant, 1= minimally relevant, 2=moderately relevant, 3= substantially relevant,
4 = extremely relevant).
A mean score was evaluated to
discover the level of homogeneity in the rating given. If raters do not have an
agreement and the value of the mean score is below the mean point then the
items must be dropped (Lindell, 2001).
Similarly, the result of interrater agreement corresponding with the p-value
must be below 0.05 (Lindell, 2001). An index
to evaluate a single target using a multi-item rating scale was used (Lindell, 2001). A test of the equality variances
is proposed to delete items with a low level of interrater agreement. The
variance of rater means scale scores are employed as the numerator of the
agreement index. A chi-squared test can direct whether an item has a value
significantly different from zero by comparing the variance of rater mean scale
scores and expected variance under the uniform distribution. The inter-rater
agreement was estimated by Lindell
(2001)’s formula. There were three criteria suggested for dropping
items: (1) drop items when their mean value is less than the midpoint, (2) drop
items left from (1) when p> 0.05 and (3) drop items left from (2) when power
< 0.8 (Sud-on et al., 2013). The
results show a mean value of 3.05–3.70, all p-value < 0.05, and a power of
0.80–1. According to the three criteria for dropping items discussed above, no
items were removed so a total of 35 items remained in the final questionnaire.
In the sixth stage, 1,300 invitations were
sent using a simple random sampling to collect the data from the Indonesian
motorcycle service partners. The
population was established by the researcher by collecting service partner data
from the website of the five motorcycle brands with the proportion of their
market share (AHM 75%, YIMM 22%, SIM 1%, KMI 1%, and TVS 1%); a sampling frame
is about 6,800 service partners. This study used a combination of a
six-point Likert and rating scale. The questionnaire was distributed online in
the Bahasa version and sent to the list of email addresses that were generated
in the sampling frame. Two follow-up emails were then sent when necessary,
after the first email. The data collection was undertaken between August 2019
and July 2020. The online survey was developed electronically using Qualtrics.
The survey participants were managers or heads of Services in the official
service partners of the motorcycle manufacturers in Indonesia. The inclusion
criteria for these managers were that they must be working in this field for at
least one year. A total of 447 responses were recorded for analysis.
With
the frequency of 447 participants, the sample's demographic profile indicates
that 87.5% are service partners with the employee less than 10. This was within
our expectation since most service partners are categorized as small or medium
enterprises. The majority of the surveyed motorcycle service partners are based
in Java (65.5%), followed by Sumatera (14.1%), Sulawesi (7.2%), Kalimantan
(5.6%), Bali-NT (5.6%) and Maluku-Papua (2%). Interestingly, many service
partners have collaborated with the manufacturers for more than ten years
(63.3%).
To
further ensure that the data are free from non-response bias, the t-test for
the equality of means on seven constructs was conducted by comparing early (n =
226) and late waves (n = 221). The result showed the early and late waves were
not statistically significant, with p-values greater than 0.05 for the six
constructs. These output results affirmed that non-response bias was not a
concern in this study.
In
the seventh stage, an instrument assessment was conducted through EFA followed
by CFA. EFA was utilized to evaluate the measurement properties of all
constructs. The factorability of the data was tested using Kaiser’s criterion
(eigenvalue >1) and parallel analysis to investigate the number of factors
that can be extracted (Bandalos et al.,
2009). Maximum likelihood extraction and Promax rotation were utilized
to verify the scale’s dimensionality. Seven constructs produced a one-factor
solution which explained 53.4 to 68.8 % of the variance, so the seven
constructs were considered valid by Howard and Henderson (2023). During the process of assessing the
dimensionality through EFA, no items were deleted, because no factor loading
was below 0.4 which is considered statistically significant (0.435– 0.869).
CFA using AMOS (version 26) was
utilized to evaluate the convergent, discriminant, and factorial validity of
the measurement. Convergent validity is the degree of agreement for a set of
indicators to measure the same construct. The convergent validity test consisted
of three steps. First is to calculate the chi-squared values of each construct;
and second, if the chi-squared rejects a factor at p<0.01 then we use the
modification indices to identify common factors among items. As a precaution,
the items that were dropped should have a low validity (i.e. from the validity
index of the interrater agreement). This process resulted in 7 constructs and
29 items. It dropped 6 items: CO4, CO6, PD4, REC5, ISD2 and SPSC1. These
findings are confirmed as evidence of convergent validity (Hair et al., 2010) with the goodness of
fit indices cut-off values: p> 0.01,
norm RMSEA< 0.05, SRMR< 0.07, CFI> 0.96
and TLI> 0.95. Discriminant validity among the seven constructs was achieved
as the value of AVE for each construct was greater than the value of the square
correlation between the respective construct with the other constructs. Since
the measurement model of the constructs in this study is congeneric,
coefficient H is considered the best measurement of reliability for this case (Hancock and Mueller, 2001). The result confirmed
that the scales were reliable as H in the range of 0.859–0.926 (H>0.80). The
seven constructs reported factor loading 0.50–0.87, p-value 0.173–0.467, RMSEA
0.00–0.038, SRMR 0.004–0.018, CFI 0.997–1.0, and TLI 0.994–1.0. Finally,
factorial validity examines whether a set of latent variables demonstrate an
underlying pattern by evaluating the fit statistics of the full measurement
model. The result confirmed a good fit of the measurement model that supported
the factorial validity of the measurement (normed X2 = 1.557, SRMR = 0.025,
RMSEA = 0.035, CFI = 0.977, and TLI = 0.974).
This study, drawn from the PSS, SSCM, and
dynamic capabilities theories, develops the PSS SC capabilities model. The
theories provide a stringent foundation for the conceptualization of PSS SC
capabilities. Likewise, the definition of PSS SC capabilities helps to
conceptualize that the implementation of PSS covers the whole product life
cycle to apply the responsibility of environmental sustainability. This follows
the recent definition of PSS by Annarelli, Battistella, and Nonino (2016) to consider the sustainability in offering the PSS. The proposed
model provides that PSS SC capabilities can be measured by seven constructs:
collaboration, knowledge assessment, partner development, reflexive control,
re-conceptualization, innovative service development, and sustainable
product–service capability. The final solution is comprised of 29 items to
support the seven constructs.
Studies investigating PSS SC
capabilities among manufacturers, intermediaries, and service partners are
relatively recent, hence a developing research area. There are few research
papers published in this field, therefore this study contributes by developing
the PSS SC capabilities model and identifying its constructs. The model is
based on previous literature on PSS and SSCM. This study contributes to the
theoretical development of the body of knowledge by conceptualizing the PSS SC
capabilities as holistic capabilities of a network comprised of manufacturers,
intermediaries, and service partners. Likewise, the study contributes clear
definitions of PSS SC capabilities applying the environmental sustainability
concept so that, by this definition, PSS SC capabilities can be used as part of
solutions to improve sustainability. The theoretical hypothesis for the PSS SC
capabilities is that they comprise seven constructs that demonstrate network SC
capabilities to deliver PSS by considering the environmental sustainability
concerns. This study has significant contributions in defining the PSS SC
capabilities and developing the dimensions that comprise it. Furthermore, it
provides ready-instrument development whose properties are sufficiently
validated. A rigorous procedure subsequently assessed the instrument's
reliability and validity. The model can be used by other researchers to build
the theoretical relationship model and can help practitioners as a decision
tool to develop strategies, and manage and measure the PSS SC capabilities
required by taking into account the environmental sustainability notion. Future
tests and refinement of the proposed model will be beneficial to the knowledge
development of PSS SC capabilities. Given the state of a PSS SC capabilities changes over time, it would be
interesting to take a longitudinal approach to examine how the SC capabilities
changed and evolved during the process of delivering the PSS. This can
be achieved by continuously exploring the relationship between PSS SC
capabilities components and other antecedents.
This research is supported by the Indonesian
Education Scholarship (LPDP) under Beasiswa Unggulan Dosen Indonesia (BUDI)
scheme.
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