Published at : 20 Jan 2022
Volume : IJtech
Vol 13, No 1 (2022)
DOI : https://doi.org/10.14716/ijtech.v13i1.4984
Roy Woodhead | Sheffield Business School, Sheffield Hallam University, 38-40 Howard Street, Sheffield, S1 1WB. UK |
Mohammed Ali Berawi | Department of Civil and Environmental Engineering, Faculty of Engineering, Universitas Indonesia, Kampus UI Depok, Depok 16424, Indonesia |
Many global companies specializing in complex
technological systems use forms of group decision making to select a
combination of solutions from suppliers. This requires technical expertise and
up-to-date awareness of what is available within and outside the company. The
use of artificial intelligence seems like an obvious progression but is fraught
with difficulties. As a step in this longer-term direction, this paper looks to
a methodology that uses the idea of functionality to first list abstract
requirements before finding potential solutions with appropriate performance
characteristics. This paper re-examines a methodology called value engineering,
which mixes measurable and immeasurable concepts in its foundational idea. This
paper reasons and deduces a new way to conceive this foundational idea so that
it can be modelled mathematically and provide a useful step toward a database
ontology and schema that would suit artificial intelligence. It also provides
an immediate benefit to value engineering practitioners in workshops.
AI; Function; Functionality; Invention; Innovation; Value engineering
This paper combines many
years of industrial experience, understandings drawn from literature reviews,
and a model that is reasoned. The purpose of the paper is to mark a starting
point for further research built out of practice. It does this by developing a
new method that will improve dialogue between manufacturers and customers. The
paper has two aims: a longer-term aim that opens the way for artificial
intelligence (AI) to be used and a short-term aim to produce a way that value
engineering (VE) can better utilize co-creation.
While VE practice is still firmly rooted in the idea of group decision
making and workshops, its foundational ideas hold the key to coordinating many
aspects of an innovation management process in large technological systems. The
successes of VE stands on the articulation of functionality in
multidisciplinary teams within workshops (Kaufman,
1985), and this paper offers a new methodology that can aid practice.
This paper distinguishes the act of invention from the implementation of inventions, which is viewed as innovation (Tidd and Bessant, 2015). It will focus on invention and limit its scope to the production of credible ideas from experts that have yet to stand the test of adoption.
What
characterizes the complex technological systems this paper focuses on is that
they integrate many component solutions made by suppliers. Often, there are so
many possible options and combinations that it can overwhelm a team of
multidisciplinary decision makers, especially as workshops are time
constrained. Examples of component solutions made by suppliers could be
high-speed railways (Berawi et al., 2015),
railway operation and maintenance (Rahman et al., 2018), a plan for a smart city (Woodhead, 2018),
or an airport design (Yuliawati et al., 2015). They eventually become choices requiring expert technical selection in
some methodological framework.
This paper has addressed a core challenge in VE in that its practice is
founded on an idea that mixes measurable and immeasurable concepts. By
overcoming this difficulty, this paper links to a longer-term ambition to use
AI as a form of recommendation system.
The paper is also of immediate benefit to VE practitioners as they can
now distinguish between functionality that needs cost reduction and
functionality that needs value enhancement. This should help the VE community
to overturn views that VE is only useful for cost reduction, as well as open
doors to a stronger identification with augmented customer value.
Today’s
VE practitioners can use the value, function, and price method with subsequent
incremental invention in a workshop and look to the VR to judge if the
suggested improvement really does bring more value forward. This enables VE to
engage in co-creation activities where designers and customers collaborate in
the act of invention. Matrix 1 offers the means for these two stakeholder
groups (i.e., manufacturers and customers) to reflect on what each is trying to
achieve.
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