Published at : 29 Apr 2016
Volume : IJtech
Vol 7, No 4 (2016)
DOI : http://dx.doi.org/10.14716/ijtech.v7i4.2578
Hassn Ahmed H. Hassn | Sustainable Urban Transport Research Centre, Department of Civil & Structural Engineering, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia |
Amiruddin Ismail | Sustainable Urban Transport Research Centre, Department of Civil & Structural Engineering, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia |
Muhamad Nazri Borhan | Sustainable Urban Transport Research Centre, Department of Civil & Structural Engineering, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia |
Deprizon Syamsunur | Faculty of Engineering, Technology and Built Environment, UCSI University, 56000 Cheras, Kuala Lumpur, Malaysia |
An effective and
real-time traffic information network is highly important and could contribute
to decreasing traffic volume and costs by reducing fuel consumption and saving
time for drivers in reaching their destinations. This study provides an
extensive analysis regarding the drivers’ acceptance levels of the current
implementation of the Intelligent Transport System (ITS) in Kuala Lumpur. A
proposed model from the literature review based on the known Technology
Acceptance Model (TAM) is introduced. The ITS system characteristics,
information quality, system quality, and service quality were investigated as
external variables. The resulting analysis showed that information quality is
the highest influential factor followed by system quality. The results also
revealed that service quality had no effect on acceptance levels.
Car drivers; Congestion; ITS; Kuala Lumpur; TAM