• International Journal of Technology (IJTech)
  • Vol 8, No 2 (2017)

Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1

Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1

Title: Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1
Thedy Yogasara, Joshua Valentino

Corresponding email:


Published at : 29 Apr 2017
Volume : IJtech Vol 8, No 2 (2017)
DOI : https://doi.org/10.14716/ijtech.v8i2.6150

Cite this article as:
Yogasara, T., Valentino, J., 2017. Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1 . International Journal of Technology. Volume 8(2), pp. 338-351


1,479
Downloads
Thedy Yogasara Department of Industrial Engineering, Parahyangan Catholic University, Jl. Ciumbuleuit 94, Bandung 40141, Indonesia
Joshua Valentino Department of Industrial Engineering, Parahyangan Catholic University, Jl. Ciumbuleuit 94, Bandung 40141, Indonesia
Email to Corresponding Author

Abstract
Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1

As the imbalance of automotive market competition continues, the domination of foreign industries demands a proper attention from Indonesia’s automobile manufacturers. Efforts in creating a national car design that is emotionally attached to Indonesia’s automotive market, will be able to meet the challenge appropriately, in part by using the Kansei Engineering Type 1: Category Classification method. Identified through literature studies and interviews, there are 164 Kansei words that represent the exterior designs of a 4×2-wheel drive passenger car. The Kansei words were categorized into 12 groups using an affinity diagram and then arranged into a five-level semantic differential scale for product samples assessment. Results were further processed using factor analysis, leaving nine groups remaining. A collaborative design process with a product designer resulted in an exterior design of a hatchback car with four doors. Scores from the evaluation on Kansei word groups “satisfying”, “luxurious”, “sporty”, “aesthetic”, “innovative”, “mobile/flexible”, “complicated/complex”, “credible”, and “masculine” indicate that the car exterior design meets users’ emotional needs.

Automobile design; Emotional design; Ergonomics; Factor analysis; Kansei Engineering