• Vol 8, No 2 (2017)
  • Industrial Engineering

Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1

Thedy Yogasara, Joshua Valentino


Publish at : 29 Apr 2017 - 00:00
IJtech : IJtech Vol 8, No 2 (2017)
DOI : https://doi.org/10.14716/ijtech.v8i2.6150

Cite this article as:
Yogasara, T.., & Valentino, J.. 2017. Realizing the Indonesian National Car: The Design of the 4x2 Wheel Drive Passenger Car Exterior using the Kansei Engineering Type 1 . International Journal of Technology. Volume 8(2), pp.338-351
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Thedy Yogasara Department of Industrial Engineering, Parahyangan Catholic University, Jl. Ciumbuleuit 94, Bandung 40141, Indonesia
Joshua Valentino Department of Industrial Engineering, Parahyangan Catholic University, Jl. Ciumbuleuit 94, Bandung 40141, Indonesia
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Abstract

As the imbalance of automotive market competition continues, the domination of foreign industries demands a proper attention from Indonesia’s automobile manufacturers. Efforts in creating a national car design that is emotionally attached to Indonesia’s automotive market, will be able to meet the challenge appropriately, in part by using the Kansei Engineering Type 1: Category Classification method. Identified through literature studies and interviews, there are 164 Kansei words that represent the exterior designs of a 4×2-wheel drive passenger car. The Kansei words were categorized into 12 groups using an affinity diagram and then arranged into a five-level semantic differential scale for product samples assessment. Results were further processed using factor analysis, leaving nine groups remaining. A collaborative design process with a product designer resulted in an exterior design of a hatchback car with four doors. Scores from the evaluation on Kansei word groups “satisfying”, “luxurious”, “sporty”, “aesthetic”, “innovative”, “mobile/flexible”, “complicated/complex”, “credible”, and “masculine” indicate that the car exterior design meets users’ emotional needs.

Automobile design; Emotional design; Ergonomics; Factor analysis; Kansei Engineering