• Vol 7, No 1 (2016)
  • Civil Engineering

Analysis of Interaction between Preferences and Intention for Determining the Behavior of Vehicle Maintenance Pay as a Basis for Transportation Road Safety Assessment

Pungkas Hendratmoko, Guritnaningsih , Tri Tjahjono


Cite this article as:

Hendratmoko, P., Guritnaningsih. Tjahjono, T., 2016. Analysis of Interaction between Preferences and Intention for Determining the Behavior of Vehicle Maintenance Pay as a Basis for Transportation Road Safety Assessment. International Journal of Technology. Volume 7(1), pp.105-113

119
Downloads
Pungkas Hendratmoko Department of Civil Engineering, Faculty of Engineering, Universitas Indonesia, Kampus Baru UI Depok, Depok 16424, Indonesia
Guritnaningsih Faculty of Psychology, Universitas Indonesia, Kampus Baru UI Depok, Depok 16424, Indonesia
Tri Tjahjono Department of Civil Engineering, Faculty of Engineering, Universitas Indonesia, Kampus Baru UI Depok, Depok 16424, Indonesia
Email to Corresponding Author

Abstract
image

In transportation science, the individual’s willingness to pay (WTP) to decrease the number of fatal traffic accidents is one approach to determining the value of road safety (VRS). Such an approach can be performed with the stated preference method, which refers to the concept of preferences contained in microeconomic theory. The concept explains that humans’ behavior is based on their preferences. Researchers have criticized this method because an individual’s preference does not necessarily reflect one’s behavior (B). However, in psychology, this is known as the theory of planned behavior (TPB), which states that human behavior is formed on the basis of intention (I). Until now, VRS determination has lacked an instrument to control the suitability of preference value, which respondents may provide in contrast to their actual behavior; therefore, VRS determination is exposed to potential bias. The purpose of this research is to make intention an instrument for controlling and analyzing the interactions between the preferences and intentions of road users in determining the behavior of paying for vehicle maintenance as a basis for determining VRS. The analytical technique used to analyze the interaction is Structural Equation Modeling (SEM). The research data was obtained through the distribution of a survey form regarding the preferences and intentions of toll road users in Indonesia. The number of samples in this research model were 250 respondents, consisting of 175 men and 75 women who met the criteria for research subjects. Based on the SEM analysis, I had a more significant effect on B than on WTP (63.1% > 35.2%) in correcting the determination of VRS.

Behavior, Intention, Preferences, Value of road safety

References

Andersson, H., 2013. Consistency in Preference for Road Safety : An Analysis of Precautionary and Stated Behavior. Research in Transportation Economics, Volume 43(1), pp. 41-49

Arrow, K.J., Colombat, E., Perlman, M., Schmidt, C., 1996. The Rational Foundations of Economic Behaviour. London: Macmillan Press

Dawes, R.M, 1998. Behavioral Decision Making and Judgment. In: Gilbert, D.T., Fiske, S.T., Lindzey, G., (Eds.), Handbook of Social Psychology, Fourth Ed. Mcgraw-Hill, Boston, MA, pp. 497–548

Eagly, A.H., Chaiken, S., 1993. The Psychology of Attitudes. Harcourt Brace College Publishers, Fort Worth, TX

Fishbein, M., Ajzen, I., 1975. Belief, Attitude, Intention, and Behavior: An Introduction to Mode and Research. Reading, MA: Addison-Wesley

Fujii, S., Garling, T., 2002. Application of Attitude Model for Improved Predictive Accuracy of Stated Preference Methods in Travel Demand Analysis. Transportation Research, Part A 37, pp. 389–402

Hendratmoko, P., Tjahjono, T., Susilo, A.E., 2013. Development of Value of Road Safety Model by Combining Behavioral Theory of Perspective Economics and Psychology as the Basis Preferences. European Journal of Business and Management, Volume 6(4), pp. 253–261

Jones Lee, M.W., 1990. The Value of Transport Safety. Oxford University Press and The Oxford Review of Economic Policy Limited, Volume 6(2), pp. 39–60

Kahneman, D., Knetsch, J.L., Thaler, R.H., 1991. Anomalies: The Endowment Effect, Loss Aversion and Status Quo Bias. Journal of Economic Perspectives, Volume 5, pp. 193–206

Keuhberger, A., 1998. The Influence of Framing on Risky Decisions: A Meta-analysis. Organizational Behavior and Human Decision Processes, Volume 75(1), pp. 23–55

Koppelman, F.S., Bhat, C., 2006. A Self-instructing Course in Mode Choice Modeling: Multinomial and Nested Logit Models. Prepared for U.S. Department of Transportation Federal Transit Administration

Mcfadden, D., 1999. Rationality for Economists. Journal of Risk and Uncertainty, Volume 19, pp. 73–105

Payne, J.W., Bettman, J.R., Johnson, E.J., 1993. The Adaptive Decision Maker. New York: Cambridge University Press

Tjahjono, T., Hendratmoko, P., 2014. Calculation of Willingness to Pay to Determine the Value of Road Transport Safety in Particular Road User Groups [in Bahasa]. In: The 17th FSTPT International Symposium, Jember University