TY - JOUR T1 - Predictive Factors of Purchase Behaviors on Facebook AU - Yezid Alfonso Cancino Gómez,Laima Catherine Alfonso Orjuela ,Pedro Mauricio Torres Duque,Lugo Manuel Barbosa Guerrero ,Jairo Jamith Palacios Rozo JO - International Journal of Technology VL - 16 IS - 3 SP - 291 EP - 319 PY - 2025 DA - 2025/05/28 SN - 2087-2100 DO - https://doi.org/10.14716/ijtech.v16i3.6432 UR - https://ijtech.eng.ui.ac.id/article/view/6432