TY  - JOUR
T1  - Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic
AU  - Stany Wee Lian Fong,Hishamuddin Ismail,Tan Pei Kian
JO  - International Journal of Technology
VL  - 14
IS  - 5
SP  - 291
EP  - 319
PY  - 2023
DA  - 2023/07/28
SN  - 2087-2100
DO  - https://doi.org/10.14716/ijtech.v14i5.5935
UR  - https://ijtech.eng.ui.ac.id/article/view/5935