@article{ijtech-6432, title={Predictive Factors of Purchase Behaviors on Facebook}, author={Yezid Alfonso Cancino Gómez,Laima Catherine Alfonso Orjuela ,Pedro Mauricio Torres Duque,Lugo Manuel Barbosa Guerrero ,Jairo Jamith Palacios Rozo }, volume={16}, number={3}, year={2025}, month={May}, pages={835-845}, DOI={https://doi.org/10.14716/ijtech.v16i3.6432}, journal={International Journal of Technology}, ISSN={2087-2100}}