@article{ijtech-5935,
				title={Role of Brand Trust in Private Label Adoption Model- an Affective and Trust-based Innovation Characteristic},
				author={Stany Wee Lian Fong,Hishamuddin Ismail,Tan Pei Kian},
				volume={14},
				number={5},
				year={2023},
				month={Jul},
				pages={993-1008},
				DOI={https://doi.org/10.14716/ijtech.v14i5.5935},
				journal={International Journal of Technology},
				ISSN={2087-2100}}